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#HUGOYourWay. The latest HUGO campaign.

Individualism – this is the motto of the latest HUGO campaign.

 

Inspired by the non-conformism of Generation Z, the brand has created a collection that encourages you to follow your own path and express yourself. Cinema, music, and TikTok stars are writing their own story with #HUGO. Evan Mock, Tinashe, and Bella Poarch pose in a shimmering bodysuit, high-waisted jeans, and a wool jacket with grunge chain detailing.

HUGO is famous for building collections on black and red with a streetwear flair. Thanks to the minimalist color palette, the collection is consistent and allows you to experiment with fashion. Cotton T-shirts with the brand's logo, well-cut jeans, and bomber jackets in a university style - this is what the men's collection was based on. In addition to the basic elements, HUGO offers models referring to the casual style. A jacket made of natural, embossed leather and a suede bomber jacket with spacious pockets can be combined with black trousers decorated with a silver chain.

See-through blouses, sparkly dresses, and midi skirts make up the HUGO women's collection. Proposals for Her are based on logotypes in black and white, as well as in color, an example of which is a retro suit. Attention is drawn to the dress referring to the "bat" cut. The black model with a slightly loose top and tight bottom will match with logged sneakers.

The HUGO women's and men's collection combines elements of urban and elegant style. A jumpsuit with a satin finish, a wool-blend jacket and trousers, and a cream skirt are examples of classics. Proposals for men consist of a wool suit, an elegant white shirt, and a patterned model that will add a modern touch to the outfit.

 

Products from the latest HUGO collection available at Gomez.pl