Joop! is a German, luxurious fashion house specializing in modern designs of clothing, accessories, and footwear. The company was established by a German fashion designer Wolfgang Joop in Hamburg in 1986. Joop has sold designer clothes under his own name since 1981 and to differentiate the brand from himself as an artist he added an exclamation mark which has become a recognizable logo of the brand. The Joop! Collection line offers propositions of clothing in a casual style, reinforced by formal inspirations, especially for people who value elegance. The Spring/Summer 2023 season’s collection includes, among others, shirts, polo shirts, sweatshirts, sweaters, but also blazers, and various designs of pants made of fabrics. Customers can also choose from many elegant accessories such as various types of silk ties, bow ties, and a pocket scarf.